TORONTO – November 27, 2013 — The fifth annual Allstate Insurance Company of Canada Safe Driving Study, released today, finds a third of all car collisions happen on Thursdays and Fridays. The study, which examines the frequency of customers’ collision claims in Alberta, New Brunswick, Nova Scotia and Ontario shows that Fridays have the most collisions (17.0 per cent) followed by Thursdays (16.0 per cent). Sunday drivers are the safest, with only 9.8 per cent of collisions happening on that day.
While Thursday and Friday see the most collisions, the Allstate Canada study found that Canadian roads have in fact become a little bit safer overall in the past two years. Customers insured by Allstate Canada had 5.3 per cent fewer collisions from July 1, 2011, to June 30, 2013, than in the previous 24 month period. More information about the study can be found here .
“We are encouraged to find that collisions are decreasing across the country, and we hope this trend continues,” says Saskia Matheson, spokesperson for Allstate Canada. “Many car collisions are avoidable, so reinforcing the message of safe driving is a priority for Allstate Canada.”
Matheson says that higher collision rates for Thursdays and Fridays may be as a result of more activity on the roads. “We may see more activity on Thursdays and Fridays because they are both commuter days and days when people are getting together or socializing after work. The other days of the week are likely to be commuter days or social days, but perhaps not both.” Matheson also points to driver fatigue at the end of the work-week as a possible contributor to the higher collision rates on these days.
Looking at the frequency of collisions by community, of the 50 included in the study Medicine Hat, AB, was found to have the lowest collision rate and is also the most improved community tracked in the study. Its collisions frequency rate fell from 5.45 per cent in the 2009–2011 period to 2.93 per cent in 2011–2013. This is a 46.17 per cent reduction in the frequency of collisions in the community.
After Medicine Hat, the five most improved communities, with the largest decrease in collision claims, are Spruce Grove, AB, (30.31 per cent decrease), Brampton, ON, (25.10 per cent), Saint John, NB, (20.97 per cent), and Cornwall, ON, (18.43 per cent reduction in collisions).
The five communities with the largest increase in collisions are all in Ontario — Milton (21.51 per cent increase), Kingston (17.12 per cent), Georgetown (10.21 per cent), Hamilton (8.87 per cent), and Kitchener (8.66 per cent increase in collisions).
“We have conducted this study for five years now with the goal to generate discussions about what it means to be a safe driver and to help keep roads and communities safer for everyone,” says Matheson. “While the study can only look at our data, we believe it’s important to share what trends we are seeing and by expanding the study to over 60 cities across Canada we can increase the national conversation about road safety.”
Residents of Nova Scotia may be pleased to learn their province has the lowest collision frequency of the provinces studied at 4.45 per cent. However, the other provinces in the study improved within a 24-month period while Nova Scotia’s collision frequency increased by 1.8 per cent. After Nova Scotia, the provinces ranked, from lowest collision rate to highest, New Brunswick (4.73 per cent), followed by Ontario (4.99 per cent) and Alberta (5.20 per cent).
Regional Findings from the 2013 Safe Driving Study
- The seven Alberta cities in the study, from lowest collision frequency to highest, are Medicine Hat (2.93%), Spruce Grove (3.75%), Lethbridge (4.06%), Sherwood Park (4.68%), St. Albert (4.75%), Calgary (5.72%) and Edmonton (5.84%).
- Seven of the top ten communities in the study, that is communities with the lowest frequency of collisions, are from Ontario: Sarnia (3.50%) at no. 2, Sault Ste. Marie (4.14%) at no. 5, Greater Sudbury (4.15%) at no. 6, St. Catharines (4.19%) at no. 7, Cornwall (4.25%) at no. 8, Peterborough (4.29%) at no. 9 and Thunder Bay (4.30%) at no. 10.
- Of the maritime communities studied, Dartmouth (4.34%), ranked best at 11 of 50 followed by Lower Sackville (4.40%) at no. 12, Riverview (4.45%) at no. 13, Saint John (5.04%) at no. 28, Fredericton (5.18%) at no. 30, Moncton (5.34%) at no. 33, and Halifax (5.47%) at no. 35.
For the purpose of this study, Allstate Canada uses customer data from 50 communities in the provinces where Allstate Canada has agency locations: Alberta, New Brunswick, Nova Scotia and Ontario.
Visit http://www.allstate.ca/docs/about/Allstate-2013-Safe-Driving-Study-English.pdf for more detailed results as well as breakdowns by city and region.
Attention Editors: Allstate Canada has also released a study that looks at collision data from customers in Quebec. Release can be found here
Allstate Canada conducted an in-depth analysis of company collision data to determine the safest communities based on the frequency of collisions. The study spans a 24-month period beginning July 1, 2011, through June 30, 2013, and also offers a comparison to the data from July 1, 2009, through June 30, 2011.
To ensure the data provides a realistic outlook of what is happening on roadways, only communities with at least 1500 cars insured by Allstate Canada during the 24-month period were included in the study. This year, 50 communities in provinces where Allstate Canada has agency locations were included. The provinces are Alberta, New Brunswick, Nova Scotia and Ontario.
Claims data is limited to collisions for which there was a payout; claims for incidents such as break-ins or vandalism are not included in this analysis. Two-year periods were chosen to provide a larger sample for more meaningful analysis. Survey data ranks frequency of collisions, not severity of accident. Collision data can be traced back to the registered car address. The study itself does not include the personal information of Allstate customers.
About Allstate Insurance Company of Canada
Allstate Insurance Company of Canada is one of Canada’s leading producers and distributors of home and auto insurance products, and also recently named to Aon Hewitt’s Best Employers in Canada list. “The Good Hands Network®” enables consumers to contact Allstate Canada through one of 82 community-based Agencies, directly online at allstate.ca and through the Customer Contact Centre at 1-800-Allstate. Allstate Canada is committed to making a positive difference in the communities in which it operates and has partnered with organizations such as Mothers Against Drunk Driving (MADD Canada), Crime Stoppers, United Way and Junior Achievement. To learn more about Allstate Canada, visit allstate.ca.
For more information or to book an interview with Saskia Matheson, Allstate Canada’s official spokesperson, or to speak to a regional Allstate spokesperson please contact:
Thornley Fallis Communications
Office: 416.515.7517 x 350
Thornley Fallis Communications
Office: 416.515.7517 x 328