Markham ON, August 21, 2018 - As the world’s most popular and accessible sport, soccer is often a child’s first experience in a team environment, learning life lessons that apply both on and off the field. Given the positive impact it can have, Allstate Insurance Company of Canada’s decision to partner with Canada Soccer, the Montreal Impact, and Ottawa Fury FC to support the sport at all levels across communities they serve was a natural fit.
Today, Allstate Canada is thrilled to announce the next step in these partnerships as the host of the first annual Allstate Soccer Show. Taking place on Sunday, August 26 from 10:00 a.m. to 8:00 p.m. at The Hangar, in Toronto, the event will provide soccer fans with free access to gain insight and interact with players, coaches, and support staff from some of Canada’s top teams.
Attendees will have the chance to participate in photo and autograph signing sessions with players from Canada’s Men’s and Women’s National Team, the Montreal Impact and Ottawa Fury FC, attend on-stage presentations, learn from the athletes and coaches through interactive experiences, and participate in soccer-themed activations, contests and more.
“We are proud of all we’ve been able to accomplish over the last two and a half years through our soccer partnerships,” says Marcelo Regen, Vice-President Allstate Brand, Allstate Insurance Company of Canada. “The opportunity to host the Allstate Soccer Show and bring fourteen athletes, coaches, and support staff to the GTA is a wonderful way for us to further support soccer at all levels, as we continue to give back to the communities we serve.”
Since 2016, Allstate Canada, together with Canada Soccer, the Montreal Impact and Ottawa Fury FC have hosted over 150 events in communities across the country, reaching over 135,000 children.
“Canada Soccer is excited to support our valued partner Allstate Canada on the delivery of the inaugural Allstate Soccer Show,” says Canada Soccer General Secretary Peter Montopoli. “As a unique event showcasing Canadian soccer talent, vision, and accomplishments, the Allstate Soccer Show builds on Allstate’s outstanding commitment to the sport of soccer in Canada at all levels of the game, from grassroots to the National Teams. We look forward to a fantastic event and encourage all Canadian soccer fans to join what will be a celebration of the sport in our country.”
Learn more about the Allstate Soccer Show http://allstatesoccershow.ca/.
About Allstate Insurance Company of Canada:
Allstate Insurance Company of Canada is one of the country's leading producers and distributors of home and auto insurance products, including usage-based insurance, serving Canadians since 1953. The company strives to keep its customers in "Good Hands®" as well as its employees, and has been listed as a Best Employer in Canada for six years in a row. Allstate Canada is committed to making a positive difference in the communities in which it operates and has partnered with organizations such as Mothers Against Drunk Driving (MADD Canada), United Way, and Junior Achievement. To learn more about Allstate Canada, visit www.allstate.ca. For safety tips and advice, visit www.goodhandsadvice.ca.
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Senior Public Relations Specialist
Allstate Insurance Company of Canada