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Say Hello to Allstate Canada’s Newest Community Heroes

Annual award highlights outstanding volunteerism from Allstate Agency Employees

Allstate Canada National Community Hero Award winner Steve Way

Markham, July 18, 2018- Allstate Insurance Company of Canada is proud to announce the winners of the fifth annual Allstate Canada Community Hero program. Designed to recognize leaders and role models, the Community Hero Program celebrates Allstate Canada Agency employees who are giving back to their community through local outreach, service and volunteerism.

“It’s an honour to present our latest regional and national winners with this award,” says Marcelo Regen, Vice President, Allstate Brand, Allstate Insurance Company of Canada. “Across the country, these individuals are leading the change they’d like to see in their communities. They are mentors, fundraisers, spokespeople, and coaches, both in their personal lives and at work. We couldn’t be prouder of the way they exemplify our corporate values as they work towards making their communities and agencies a better place.”

The Community Hero program recognizes charitable work undertaken by Allstate Agency staff during the previous year (January - December 2017) and the National Community Hero winner is selected by a committee after reviewing a pool of nominees submitted from across Canada.

This year’s Allstate Canada National Community Hero Award winner is:

Steve Way - Burlington Agency, (Burlington, ON).  Congratulations to Steve Way on being selected as the Allstate Canada National Community Hero Award winner for his ongoing leadership and dedication to numerous charitable and community driven organizations throughout Burlington and the surrounding area.

“I am extremely humbled and honoured to be named the national winner of the Allstate Community Hero award,” says Steve Way, Agent, Burlington. “Since coming to Allstate 10 years ago, I have been involved with countless charities, including the organization’s two largest sponsorships; MADD Canada and the United Way, and have seen the difference many helping hands can make.”

Way has also been involved with following organizations for years on both a personal and professional level:

• Niagara Golf Marathon
• The Lincoln County Humane society
• The Falls View Hose Brigade
• The Breakfast Club
• Food 4 Kids

For all of Way’s efforts, Allstate Canada will donate $2,000 in his name to the Canadian charity of his choosing.

The regional finalists for this year’s Allstate Community Hero Award are:

Jeff Cormier – Agent, Allstate Saint John (Saint John, NB). As a sports lover, Cormier puts his time and energy into helping those with special needs live out their Olympic dreams. Even after 10 years and three national games, the joy Cormier felt when he started to give back all those years ago remains intact, as does his love for coaching. Cormier is also an active member of his local MADD chapter and volunteers as the head coach for swimming with the Fundy Region.

Kimberly Demchuk – Sr. Agent, Allstate Edmonton South, (Edmonton, AB). Kimberly Demchuk is a two- time regional nominee and past national Community Hero Award winner. Kim has been involved with numerous organizations throughout the Edmonton and Leduc communities for years. She has served on the board of directors for The Leduc Chamber of Commerce for five years, has volunteered with the Edmonton-based organization Breakforth Canada for over 12 years, and has been involved in Leduc LINX, an organization that helps adults with learning disabilities find placements in the workforce, for the past three years.

Ray Eady – Agent, Allstate Cornwall (Cornwall, ON).  Ray Eady is a Community Hero Award veteran! He is a third time regional nominee and two-time national winner due to his outstanding community service throughout the city of Cornwall and surrounding areas. Eady is a member and contributor to countless charities including the Kinsmen Club of Cornwall and OPSCA and is always encouraging those around him to do what they can to make their community a better place.

Norma Julal – Customer Care Agent, Allstate Thornhill, (Thornhill, ON). Norma Julal’s kindness, dedication, and involvement is well known throughout her community. Since childhood, Julal has been encouraged to volunteer and has continued to do so both personally and professionally. Her longest standing commitments include the Mackenzie Health’s Strides for Stroke event, countless MADD Canada events, in addition to Run for Ooch, United Way, and CAMH. Norma gains a sense of fulfillment knowing that her efforts, however small, contribute to greater causes that are dedicated to improving the lives of individuals within her community.

Monique Marcott – Agent, Allstate Sudbury, (Sudbury, Ontario). Giving back to her community is something Monique Marcott has always been passionate about. In 2017 alone she both coached and participated in Pond Hockey on the Rock, in support of Camp Quality Northern Ontario and the Warren Fireman Tournament, in honour of the local volunteer fire department. Throughout the holiday season she put together gift baskets for the patients living at Monarch Recovery Center, in addition to assembling shoeboxes for underprivileged women through Allstate Canada’s involvement with the Shoebox Project.

Paul McMahon – Agency Manager, Allstate Tecumseh, (Tecumseh, Ontario). Paul McMahon has always given back to his community; however in 2000, when his family was impacted directly, Paul became even more passionate about supporting the Multiple Sclerosis Society. Paul says his dedication and inspiration comes from those he volunteers with and who live with this disease day-in and day-out but remain positive and independent, in spite of their disability. In his mind, they are the true community heroes.

Charbel Bou Raad – Agency Manager Ahuntsic-Cartierville (Montreal, QC). Charbel Bou Raad has made it his priority to help newcomers to Canada feel welcomed, get settled, and become part of his community. Charbel does this through his involvement with organizations such as la Congrégation des sœurs franciscaines de Marie au service des immigrants et réfugiés syriens and le Monastère Saint Antoine le Grand, in addition to holding a yearly Christmas party for families who may not otherwise be able to celebrate. Being able to bring a smile to the faces of those who have been through stressful and traumatic situations is what keeps him going and encouraging others to participate.

For being named as finalists, Allstate Canada will donate $500 to a Canadian charity of each regional finalist’s choosing.

“Every year it’s a pleasure to recognize and make donations on behalf of these men and women who donate their time and energy, on top of all their other responsibilities, to driving positive change throughout their neighbourhoods, while inspiring those around them to do the same,” said Regen.

About Allstate Insurance Company of Canada:

Allstate Insurance Company of Canada is one of the country's leading producers and distributors of home and auto insurance products, including usage-based insurance, serving Canadians since 1953. The company strives to keep its customers in "Good Hands®" as well as its employees, and has been listed as a Best Employer in Canada for six years in a row. Allstate Canada is committed to making a positive difference in the communities in which it operates and has partnered with organizations such as Mothers Against Drunk Driving (MADD Canada), United Way, and Junior Achievement. To learn more about Allstate Canada, visit www.allstate.ca. For more safety tips and advice, visit www.goodhandsadvice.ca.


For more information contact:

Anna Weigt-Bienzle
Senior Communications Specialist.
Allstate Insurance Company of Canada
T: 905-475-4527  
E: aweigtbienzle@allstate.ca

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