Welcome to our Newsroom

Allstate Insurance Company of Canada raises more than $12,000 for DeRo Foundation during 2nd annual Allstate Soccer Show

 DeRo Foundation

MARKHAM, ON (November 6, 2020) – Pursuing its mission of fostering an environment of inclusion, involvement and empowerment for those who experience barriers to participation in their community, Allstate Insurance Company of Canada and the Allstate Foundation of Canada (collectively, “Allstate Canada”) announced that it raised more than $12,000 for the DeRo Foundation.

“I’m very proud of everyone who was able to help donate and raise funds for the DeRo Foundation,” says Marcelo Regen, Vice President of Allstate Brand Innovation & Chief Customer Officer, Allstate Canada Group. “At Allstate, we recognize the importance of supporting the communities in which we serve – it’s our mission to bring strength, experience and care to everything we do. When faced with uncertainty, especially during these unprecedented times, it’s paramount that we do what we can to help organizations that are striving to build stronger communities.”

The DeRo Foundation – founded by former MLS player Dwayne De Rosario – was established to support local community initiatives using soccer as a platform to help youth in high priority neighbourhoods develop the skills and confidence they need to succeed. The DeRo Foundation works with local community organizations to create programs that teach youth the importance of leadership, teamwork, education, health and nutrition.

“We’re very grateful for the support given to us by Allstate Canada,” says De Rosario. “As a young child, soccer was transformative for me. It not only offered me an opportunity to develop my skills as an athlete, it also allowed me the chance to form connections with teammates I now call my friends, and be more active in my community. It's why I'm so passionate about ensuring as many kids as possible have the same opportunities as I did, and thankful for the opportunity to work with Allstate Canada to make that happen.”

The fundraising initiative took place throughout August and early September, as part of the 2nd annual Allstate Soccer Show – which took place online this year. During the event, which consisted of meet and greets with players, live Q&A panel discussions, activities and prizes, attendees were also given an opportunity to have their donations to the DeRo Foundation matched, up to a maximum of $250 per transaction, by Allstate Canada.

To learn more about the DeRo Foundation, or to donate, be sure to visit www.derofoundation.com.

About Allstate Insurance of Canada

Allstate Insurance Company of Canada is a leading home and auto insurer focused on providing its customers prevention and protection products and services for every stage of life. Serving Canadians since 1953, Allstate strives to reassure both customers and employees with its "You’re in Good Hands®" promise and is proud to have been named a Best Employer in Canada for nine consecutive years. Allstate is committed to making a positive difference in the communities in which it operates through partnerships with charitable organizations, employee giving and volunteerism. To learn more, visit www.allstate.ca. For safety tips and advice, visit www.goodhandsadvice.ca.


For more information, please contact:

Travon Smith
Public Relations Specialist
C: (437) 229-1577


No results found