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Montreal’s South Shore? Or North Shore? Who Has the Best Drivers?

Allstate Canada’s Safe Driving Study reveals suburban face off as collisions on the rise (12%) for South Shore and on the decline (5%) for North Shore

Montréal (QC), November 26, 2015 – The seventh annual Allstate Insurance Company of Canada Safe Driving Study, released today, has revealed that collisions are on the rise on the South Shore of Montreal, with the frequency of collisions up from 6.79 per cent in the previous Study, to 7.58 per cent this year. This increase represents a 12 per cent rise in collisions. It is a different story on the North shore of Montreal where the frequency of collisions dropped from 8.44 per cent in the previous Safe Driving Study, to 8.04 per cent this year. This represents a 5 per cent decrease in collisions.


The Safe Driving Study uses Allstate Canada data to track collision frequency among Allstate Canada customers. This year’s study saw all North Shore communities post a decrease in the rate of collisions. Terrebonne’s rate dropped by 12 per cent and Laval’s by 6 per cent. On the South Shore, only Saint-Hubert saw a small decrease in collision frequency (1 per cent) vs a 13 per cent increase for Brossard and 8 per cent increase for Longueuil.


“We’re not looking to point fingers. Allstate Canada created the Safe Driving Study to generate discussion about driving behaviour and to help keep roads and communities safer for everyone by emphasizing the importance of safe driving,” says André Parra, Claims Director. “We’re pleased to see fewer collisions on the North Shore of Montreal and we hope to have triggered discussion on ways to make all our roads safer for everyone.”


Decreased collision frequency in the province

This year’s study revealed the province of Quebec saw an overall decrease in collisions of 2.33 per cent this year. Whether this is because of the winter tire legislation, an increased awareness of the dangers of hand-held devices starting to take effect, drivers reducing their speed, increased police activity or other influences, this is an encouraging trend that could indicate Quebec drivers are becoming safer drivers.


Be safe during the Holidays

Examining Allstate Canada collision data over the last decade, the Safe Driving Study also revealed December 21 and 22 are the days a collision is most likely to occur on Quebec roads.


“The holidays are among the busiest time of the year – from seasonal parties, to last-minute shopping and visiting family, the season sees many drivers on the roads,” says Parra. “Chaotic traffic, combined with treacherous winter driving conditions right into the New Year, mean that drivers must remain vigilant and exercise caution at all times.”


Also, most likely attributed to the harsh winter seasons we’ve had the last few years, January surpassed December as the month with the most collisions during the year with a 10.33 per cent collision frequency rate in the province.


Safety tips for drivers

Drivers should always be aware of when accidents are most likely to happen. The three most common types of collisions in Quebec according to Allstate data are: vehicles being rear-ended (19.21 per cent); collisions while turning or passing through intersections (19.37 per cent); and accidents involving parked vehicles (22.20 per cent). 


There are also a number of steps Quebecers can take to be safer drivers in their communities:

  • Leave space. As rear-end collisions are the third most likely form of collision to take place on the roads, it is important to always leave room in front of and around your vehicle, regardless of where you’re driving. You never know when you may need to brake quickly. At nighttime or when visibility conditions are poor, this is even more important. 
  • Check your mirrors. Keep side mirrors clear and clean of snow and debris and be vigilant about checking your mirrors at regular intervals. Use extra care to check your blind spot when changing lanes.
  • Slow down! It can be tempting to speed up when road conditions appear clear, but you can reduce your likelihood of being involved in an accident just by slowing down. If you have to come to a sudden stop, this makes you less likely to hit the car in front of you.
  • Share the road. From parked cars to cyclists and pedestrians, there are other considerations to think about while driving other than the vehicle in front of you. As accidents involving parked vehicles are the most-common type of collision, consider using extra caution while driving in busy areas.
  • Focus on being a safe driver. One of the most effective ways to be safe behind the wheel is to give the road your undivided attention. Keep your eyes on the road, your hands on the wheel and your phone stowed away. You should also never, ever drive while impaired. Unfortunately, thousands of collisions are caused by impaired drivers every year.


About the Study

Allstate Canada conducted an in-depth analysis of company collision claims data to determine the safest communities based on the frequency of collisions. The study spans a 24-month period beginning July 1, 2013, through June 30, 2015. It also offers a comparison to the data from July 1, 2011 through June 30, 2013.


To ensure the data provides a realistic outlook for what is happening on roadways, only communities with at least 1,500 cars insured by Allstate Canada during the 24-month period were included in the study. The Allstate Safe Driving Study began in Ontario in 2007 and has since expanded to include communities in Alberta, Quebec, New Brunswick and Nova Scotia. This year, 101 communities in the provinces where Allstate Canada has agency locations were included, including 20 communities in Quebec.


Claims data is limited to collisions for which there was a payout. Claims for incidents such as break-ins or vandalism are not included in this analysis. Two-year periods were chosen to provide a larger sample for more meaningful analysis. Survey data ranks frequency of collisions, not severity of accident. Collision data can be traced back to the registered car address. The study itself does not include the personal information of Allstate customers.


Visit our data tables for more detailed results as well as our “Safest City” ranking by community and region.

Visit Infographic for an Infographic that illustrates key findings from the Safe Driving Study.


Another study from Allstate Canada looking at collision data from customers in other provinces in Canada can be found here.


About Allstate Insurance Company of Canada:

Allstate Insurance Company of Canada is one of the country's leading producers and distributors of home and auto insurance products, including usage-based insurance, serving Canadians since 1953. The company strives to keep its customers in "Good Hands®" as well as its employees, and has been listed as a Best Employer in Canada for four years in a row. Allstate Canada is committed to making a positive difference in the communities in which it operates and has partnered with organizations such as Mothers Against Drunk Driving (MADD Canada), United Way, and Junior Achievement. To learn more about Allstate Canada, visit www.allstate.ca. For more safety tips and advice, visit goodhandsadvice.ca.


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For more information, please contact:


Emmanuelle Salesse
Capital-Image on behalf of Allstate Canada
T: 514-739-1188, ext. 223
E: esalesse@capital-image.com


Kevin Wilson
Senior Communications Specialist
Allstate Canada Group of Companies
T: 905-475-4527   C: 416-602-8998
E: kwilson@allstate.ca

 

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