Nine-out-of-ten drivers may be too distracted to drive safely, according to Allstate Canada Study
CorporateFOR IMMEDIATE RELEASE
Montreal (Quebec), July 16, 2018 – The driving experience has changed drastically in recent years with advanced and increasingly futuristic in-car technology becoming the norm. While many of today’s options are designed to make driving a safer experience, others may be tempting drivers to distraction. According to a new Léger poll conducted on behalf of Allstate Insurance Company of Canada, 91 per cent of drivers surveyed engage in risky behaviour while driving, with precisely half of those (50 per cent) confessing to talking on the phone via a multimedia hands-free function. However, only a fifth (22 per cent) actually admit or recognize that they are distracted drivers.
About the Léger Poll
The poll was conducted by Léger between May 25, 2018 and May 28, 2018 via omnibus online survey among a representative sample of 1,013 Quebecers, 18 years of age or older. Using Statistics Canada data, results are weighted based on gender, age, regions, language spoken at home, education and children present in the household to make the sample representative of the entire population under study. For comparison purposes, a probability sample of the same size would have a margin of error of ±3.08%, 19 times out of 20 (95 per cent confidence interval).
About Allstate Insurance Company of Canada
Allstate Insurance Company of Canada is one of the country's leading producers and distributors of home and auto insurance products, serving Canadians since 1953. The company strives to keep its customers in "Good Hands®" as well as its employees, and is proud to be named a Best Employer in Canada for the sixth consecutive year. Allstate Canada is committed to making a positive difference in the communities in which it operates and has partnered with organizations such as MADD Canada, United Way, and the Old Brewery Mission. To learn more about Allstate Canada, visit www.allstate.ca. For safety tips and advice, visit www.goodhandsadvice.ca.
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For more information, please contact:
Anna Weigt-Bienzle
Senior Public Relations Specialist
Allstate Insurance Company of Canada
905-475-4527
aweigtbienzle@allstate.ca