Quebecers would rather do just about anything than read their home insurance policy, Allstate Canada survey finds
CorporateToronto (Ontario), April 28, 2026--New data from Allstate Insurance Company of Canada (Allstate Canada) suggests that Canadians may place reading their home insurance policy at the bottom of their list of preferred activities. In fact, only 40 per cent ranking it among their top three – well behind spring cleaning (81 per cent), completing an income tax return (80 per cent), assembling furniture with unclear instructions (53 per cent), and even having a dental filling replaced (47 per cent).
“This says to me there are aspects of insurance that competes for attention within the lives of Quebecers, and it can often lose,” says Christian Morin, Agency Manager at Allstate Canada. “Most people want to feel confident about their home insurance coverage, but confidence doesn’t always mean full understanding. Our goal is to help make insurance simpler, clearer, and more human, so people feel informed about what’s actually covered – and what isn’t. ”
Confidence is high – but gaps in understanding remain
Understanding home insurance is critical to avoiding misunderstandings and ensuring expectations align with reality when a claim occurs. While 73 per cent of Quebecers say they understand at least some aspects of their policy, this confidence is often partial. Only 42 per cent were able to correctly identify two accurate home insurance coverage statements – out of five – without also selecting incorrect ones.
One notable area of confusion is the belief that home insurance covers the full market value of a home, including the land. Only 36 per cent of Quebec respondents correctly identified this as false.
These findings show that even when confidence is high, gaps in understanding can remain – gaps that may only become visible when a claim occurs. Clearer information and better support can help prevent surprises and ensure coverage expectations match reality.
Christian Morin suggests customers take the time to review their policy and ask questions to help avoid misunderstandings and ensure their home insurance policy truly reflects their needs. Allstate is there to help make that process easier, clearer and more human.
For more information about understanding and managing your home insurance, visit the GOOD HANDS® blog.
About the Léger poll
Allstate commissioned Léger to conduct a study among Canadians to better understand their knowledge, perceptions, and engagement with home insurance, including their understanding of coverage, clarity of policy wording, and engagement with insurance information. An online survey was conducted with 1,525 Canadians aged 18 and over who could express themselves in French or English. The data was collected from March 20 to March 22, 2026. It should be noted that due to the non-probabilistic nature of the sample (associated with any web survey), the calculation of the margin of error does not apply. For comparative purposes, a probabilistic sample of 1,525 respondents (web panel) would have a global margin of error of ±2.51% 19 times out of 20; however, the margin of error would increase for subgroups. The results were weighted according to sex, age, mother tongue, province, level of education, and the presence of children in the household to ensure a sample representative of the Canadian population. Significant differences are indicated where applicable, with bold red numbers representing results significantly lower than the comparison and bold green numbers representing results significantly higher than the comparison.
About Allstate Insurance Company of Canada
Allstate Insurance Company of Canada is a leading home and auto insurer focused on providing its customers prevention and protection products and services for every stage of life. Serving Canadians since 1953, Allstate strives to reassure both customers and employees with its "You’re in Good Hands®" promise. Allstate is committed to making a positive difference in the communities in which it operates through partnerships with charitable organizations, employee giving and volunteerism. To learn more, visit www.allstate.ca. For safety tips and advice, visit www.goodhandsadvice.ca.
For more information, please contact:
Maude Gauthier
Capital-Image on behalf of Allstate Insurance Company of Canada
514-915-9469
mgauthier@capital-image.com
Allstate Canada Media Relations
905-475-4536
media@allstate.ca