Allstate Canada Extends Long-Standing Support of Canada Soccer, Canadian Premier League Through 2030
CorporateToronto, ON — June 11, 2026 — Allstate Insurance Company of Canada (“Allstate”) ) today announced the extension of its long-standing support of Canada Soccer and the Canadian Premier League through 2030, reinforcing its commitment to connecting with Canadians through one of the country’s fastest-growing sports.
With this agreement, executed through Canadian Soccer Media & Entertainment (CSME), Allstate Canada retains its position as Canada Soccer’s longest-standing partner, a relationship dating back to 2014.
The renewed agreement will see Allstate Canada continue as the Official Home and Auto Insurance Partner of Canada Soccer and the Canadian Premier League, maintaining a prominent presence across matches and broadcasts.
As interest in soccer continues to accelerate across Canada driven by both domestic and global competitions, the partnership remains a central platform for Allstate Canada to engage with a diverse and passionate audience.
“Our partnership with Canada Soccer and CSME reflects Allstate Canada’s long-standing commitment to connecting with Canadians through the passions that bring communities together with sport,” said Jennifer Power, Vice President of Marketing, Customer Experience and Operations, Allstate Canada. “Soccer’s continued growth in this country presents a meaningful opportunity for our brand to engage with fans in authentic ways, from grassroots initiatives to national moments, and we’re proud to continue building those connections in the years ahead.”
Through the extended partnership, Allstate Canada will continue supporting a range of fan and community-focused initiatives, including the Allstate Good Hands® Program which celebrates key goalkeeping moments, Youth Soccer Fests for skills development, and experiential events like The Allstate Soccer Show. These programs are designed to create accessible, engaging experiences for fans of all ages while strengthening the brand’s presence at both the community and national level.
“With a mix of live events, broadcast integration, and grassroots programming, Allstate Canada continues to position its brand alongside moments that matter to Canadians,” added Power.
The renewal reflects a shared commitment across Allstate Canada, Canada Soccer, and CSME to support the continued growth and cultural momentum of the sport, while delivering engaging experiences that extend beyond the field of play.
About Allstate Insurance Company of Canada
Allstate Insurance Company of Canada is a leading home and auto insurer focused on providing its customers prevention and protection products and services for every stage of life. Serving Canadians since 1953, Allstate strives to reassure both customers and employees with its "You’re in Good Hands®" promise. Allstate is committed to making a positive difference in the communities in which it operates through partnerships with charitable organizations, employee giving and volunteerism. To learn more, visit www.allstate.ca. For safety tips and advice, visit www.goodhandsadvice.ca.
For more information, please contact:Allstate Canada Media Relations
905-475-4536
media@allstate.ca